For most people, brands are things you find on the high street or supermarket shelves. Yet the internet has given people the ability to shape their identity and image and, in a sense, to become their own brand. Although it might not seem like it, anyone with a Twitter or Facebook account has their own online brand, and a space in which to advertise themselves to others. In fact, profiles on any networking sites and personal blogs also have the potential to contribute to other people’s perceptions of you.
Although it’s always important to come across well to others, it’s especially so after redundancy or when you’re seeking a career change. Get your brand image right and it may help secure you an interview – get it wrong and it could destroy your chances of landing that dream job. And though anonymity might seem like a safe bet, it is in some respects an opportunity missed. So if you’re looking for a new job, now is as good a time as any to start managing your brand.
Improving your online brand
Type your name into a search engine and see what comes up: is it up-to-date and accurate, professional and complimentary? Obviously, it’s great if they are, but if they’re not you should take note. A prospective employer will not be impressed by photos of you worse for wear, or indiscreet tweets meant just for friends. Set up proper privacy settings on these accounts so that only the right people can access them. It’s worth considering taking down any controversial pictures or videos sharing sites entirely.
The next step is to start getting your name higher up the rankings. Consider creating and maintaining an account on business networking sites such as LinkedIn, which let you get in touch with prospective employers directly. Upload your CV onto well established job sites, some of which even search through job vacancies for you. Or why not create your own website, including your CV and recent examples of your work? Such sites can be used to get the word out that you’re looking for a new career.
Getting involved and contributing to relevant online discussions and noticeboards is a good way of making a name for yourself in an industry. Keep an eye for opportunities to get in touch with influential people or keep a blog to demonstrate your communication and writing skills. The more positive ways you can get your name out there, the bigger and better your brand will be.
By updating your blogs and online CV regularly, it should stay fresh and current. Remain active in the forums and keep abreast of new developments.
Although these steps might seem straightforward, they can make a big difference. Remember, though, that what you do online is often very visible and not always easy to remove. Also, of course, remember to be honest about your experiences, without hiding your light under a bushel or being excessively self-deprecatory. These days, your online profile could well be the first thing a prospective employer checks out, so make sure your brand is one you can be proud of. For more help and information on advancing your career following redundancy, check out some of the career assessment opportunities available online.
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